Generic Drugs in Japan: Brand or Kohatsuhin at the Counter
The pharmacist asks brand or generic, kohatsuhin, at nearly every counter. Here's what the choice actually costs you.
The pharmacist slides your prescription across the counter and asks: brand or generic - senpatsu ka kohatsu ka? If you freeze or just nod along, you can end up paying more for the exact same medicine. Generic drugs in Japan, 後発品 (kohatsuhin), are priced lower than the brand-name original under Japan's regulated drug pricing system, and your insurance co-pay is a percentage of whichever price you pick. Here's what the question actually means and how to answer it.
The short answer
Brand or generic, in one lineWhen a Japanese pharmacist asks whether you want senpatsuhin (先発品, the brand-name original) or kohatsuhin (後発品, the generic), the generic is almost always the cheaper choice for the identical medicine. Japan sets a national list price for every approved drug, and a kohatsuhin's price is fixed lower than its senpatsuhin equivalent - so since your insurance co-pay is a percentage of that price, choosing generic medicine in Japan lowers what you actually pay at the counter. The choice is generally yours to make; say kohatsuhin de (generic, please) or senpatsuhin de (brand-name, please) when asked, or ask your pharmacist directly if you're not sure a generic exists for your prescription.
Kohatsuhin and senpatsuhin: what the pharmacist is asking
Two names for the same medicine, priced differently後発品 (kohatsuhin), literally 'later-developed product,' is Japan's term for a generic drug - approved after the original's patent protection ends, built on the same active ingredient at the same dose. 先発品 (senpatsuhin), 'first-developed product,' is the original brand-name version that reached the market first. Neither term implies a difference in effectiveness; kohatsuhin simply arrived later and is priced accordingly. You'll sometimes hear the loanword ジェネリック (jenerikku) used the same way as kohatsuhin in everyday conversation.
Why kohatsuhin costs less at the register
Japan prices every drug nationallyJapan doesn't leave drug pricing to individual pharmacies - every approved medicine, brand or generic, is assigned a fixed national price, and a kohatsuhin is set lower than the senpatsuhin it's based on. What you pay isn't the full price either way: your health insurance co-pay is a percentage of it, typically 30 percent for most adults, with a lower share for children and people age 70 and older (the health guide covers the full breakdown). Because that percentage applies to whichever list price you picked, choosing the brand-name original when an identical generic exists means paying a percentage of a higher number for the same medicine - month after month, if it's a repeat prescription.
How to ask for brand or generic yourself
You don't have to wait to be askedYou don't need to wait for the pharmacist to bring it up. If you'd rather have the generic, say 後発品にしてください (kohatsuhin ni shite kudasai), or simply 'kohatsu de onegaishimasu.' If you specifically want the brand-name original, say 先発品でお願いします (senpatsuhin de onegaishimasu). If you're unsure whether a generic exists for what you've been prescribed, ask: 'kono kusuri no kohatsu wa arimasu ka' (is there a generic version of this medicine). A newly approved drug generally won't have a generic yet, since a kohatsuhin can only be developed once the original's patent protection has expired - your pharmacist can tell you on the spot whether that applies to you.
Making the choice at the counter
What to actually do at a Japanese pharmacy- Listen for the question - senpatsu ka kohatsu ka.
It usually comes right after the pharmacist reviews your 処方箋 (shohosen), before anything is handed over.
- State your preference plainly.
Kohatsuhin de (generic, please) or senpatsuhin de (brand-name, please) - either is a normal answer, no justification needed.
- Ask if you're unsure a generic exists.
Kono kusuri no kohatsu wa arimasu ka - your pharmacist will tell you on the spot.
- Bring your medication notebook either way.
Whichever you choose gets logged the same way, which matters if you switch between brand and generic across visits.
- If English helps the conversation, pick your pharmacy accordingly.
Use the pharmacy finder to filter for verified English support before you're standing at the counter.
For the rest of the process - what to bring, how fast you need to move, how the co-pay actually gets charged - see how to fill a prescription in Japan. If you're setting up healthcare here for the first time, the moving to Japan guide covers enrolling in insurance in the first place.
Frequently asked questions
Quick answers to the questions people actually searchWhat does kohatsuhin mean?
後発品 (kohatsuhin) is the Japanese term for a generic drug - literally 'later-developed product.' It's approved after the original brand-name drug's patent protection ends, built on the same active ingredient and dose, and priced lower under Japan's national drug pricing system.
Is generic medicine in Japan the same as the brand-name version?
Yes - a kohatsuhin uses the same active ingredient at the same dose as the senpatsuhin (先発品) it's based on. The difference is when it reached the market and what it's priced at, not what's in it. If you have specific medical concerns about switching, raise them with your pharmacist or doctor rather than deciding alone.
How do I ask for the generic version at a Japanese pharmacy?
Say 後発品にしてください (kohatsuhin ni shite kudasai), or more simply 'kohatsu de onegaishimasu.' If you want the brand-name original instead, say 先発品でお願いします (senpatsuhin de onegaishimasu). Either is a normal, unremarkable answer at the counter.
Does choosing the brand-name drug cost more in Japan?
Usually, yes, for an identical medicine. Japan sets a national list price for every drug, and a kohatsuhin's price is fixed lower than its senpatsuhin equivalent; since your insurance co-pay is a percentage of that price, the brand-name choice costs more out of pocket for the same active ingredient and dose.
Can I choose brand-name over generic in Japan, or does the pharmacy decide?
The choice is generally yours - the pharmacist asks precisely so you can decide. If a generic doesn't yet exist for your specific prescription, your pharmacist will tell you when you ask, and coverage applies either way; only your share of the cost changes.
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